Amazon Plans TikTok-Like Shopping Experience In Social Commerce Push


Amazon.com Inc mentioned on Thursday it is going to roll out a TikTok-like feed on its e-commerce app, hoping to draw new consumers by means of a stream of photographs and movies from their favourite influencers.

The transfer comes as purchasing exercise slows in response to an unsure financial system and decades-high inflation. The function can be geared at engaging younger viewers who reply to codecs like quick movies, popularized by TikTok and Instagram.

Users can entry the feed by clicking on a “light bulb” button on the underside bar within the Amazon app. The function will probably be obtainable to pick out U.S. customers early this month and roll out to all customers within the nation over the approaching months.

Amazon has warned that its fourth-quarter gross sales may fall under expectations, and it lately moved to chop 1000’s of company roles.

(Except for the headline, this story has not been edited by NDTV workers and is revealed from a syndicated feed.)

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