iPhone 14 collection has 4 fashions — iPhone 14, iPhone 14 Plus, iPhone 14 Pro, and iPhone 14 Pro Max. However, this nomenclature might change from subsequent 12 months onwards. Two business analysts have steered that Apple might rename the top-of-the-line iPhone 15, which is presumed to carry iPhone 15 Pro Max moniker, as iPhone 15 Ultra. While one says renaming “would better match Apple’s newest naming strategy”, different says it may assist the Cupertino-based firm to “increase Pro shipment allocation and the new iPhone ASP.”
The first mention of the iPhone 15 Ultra was final week after Apple launched the iPhone 14 collection. Analyst Mark Gurman said that it might make sense for Apple to ultimately rename its top-end telephone from “Pro Max” to “Ultra.” He steered that renaming could be lots easier and “would better match Apple’s newest naming strategy” as (*15*) within the firm’s M1 Pro, M1 Max, and M1 Ultra Mac chips.
A day later, one other famous analyst Ming-Chi Kuo tweeted saying that he believes Apple will create extra differentiation between iPhone 15 Pro and iPhone 15 normal fashions “to increase Pro shipment allocation and the new iPhone ASP.”
“Taking a step further, Apple will also start creating differentiation between the iPhone 15 Pro Max and the iPhone 15 Pro. It’s the best practice via a precise product segmentation strategy to generate more sales/profits in a mature market,” Ming-Chi Kuo tweeted. By “start creating differentiation”, Kuo might have implied that Apple may begin providing unique options within the iPhone 15 Pro Max.
It is to be famous that Apple at present segregates its telephones as non-pro and Pro iPhone fashions. While this 12 months’s Pro fashions obtained a design change on the entrance and within the cameras, the non-Pro fashions include iterative upgrades over the iPhone 13 collection.