iPhone 14 Pro Models’ Demand High, Non-Pro Models’ Weaker: Ming-Chi Kuo


iPhone 14 Pro and iPhone 14 Pro Max appear to have higher demand as in comparison with the non-Pro fashions, TF International Securities analyst Ming-Chi Kuo has mentioned based mostly on an investigation of pre-orders. He termed the demand for iPhone 14 collection as impartial for Apple. The recently-launched flagship smartphones from the Cupertino-based firm can be found globally for pre-orders since final week, together with in India, and are set to go on sale beginning September 16. Meanwhile, the iPhone 14 Plus will likely be out there for buy on October 7.

Alongside his overall analysis of the demand for the iPhone 14 collection, Kuo additionally supplied particulars by sharing data on model-by-model foundation. Starting with the iPhone 14 and iPhone 14 Plus, he states that pre-order traits mirror sluggish demand for the non-Pro fashions. “For now, the pre-order results for the iPhone 14 and 14 Plus are worse than those for the iPhone SE (2022) and iPhone 13 mini,” he explains.

Furthermore, shorter supply instances for iPhone 14 and the iPhone 14 Plus fashions (in comparison with iPhone 13/13 mini), and that the fashions will likely be in inventory on launch day mirror sluggish demand for the non-Pro iPhone choices, in line with Kuo. The pre-order outcomes of the iPhone 14 Plus, which is seemingly a alternative for the iPhone 13 mini, recommend that the demand of this new product is considerably decrease than anticipated. “It means that Apple’s product segmentation strategy for standard models this year has failed,” the analyst notes.

Coming to the iPhone 14 Pro and the iPhone 14 Pro Max, Kuo says that the supply instances of greater than 4 weeks of those fashions may mirror good demand. The supply instances of the iPhone 14 Pro Max and the iPhone 14 Pro are about 6 weeks and 5 weeks, respectively. As per Kuo, the iPhone 14 Pro Max pre-order is best as in comparison with the iPhone 13 Pro Max.

“Undoubtedly, the pre-order results for the Pro models once again prove that Apple still has many loyal and sticky customers despite the deteriorating economy,” Kuo added. The analyst additionally gave a forecast on how issues may change sooner or later for Apple. Kuo says if the demand for the iPhone 14 and iPhone 14 Plus does not enhance after launch, Apple may lower its cargo forecasts for November and past for the fashions inside a couple of weeks.

It is to be famous that Apple is (*14*) to fabricate some iPhone 14 collection fashions in India and the primary batch of iPhone 14 from India is prone to be completed in late October or November. It is at the moment unknown whether or not there will likely be an influence on iPhone 14 fashions which can be mentioned to be manufactured in India.

Furthermore, a constructive outlook introduced by pre-order of Pro fashions doesn’t imply that Apple will instantly improve orders for the Pro fashions, as per the analyst. “Whether Apple will increase Pro orders depends on how long the strong demand for Pro models lasts during a recession. It is unclear whether Apple will increase its shipment forecast for the Pro model, but the possibility of iPhone 14 and 14 Plus (accounting for about 45 percent of overall iPhone 14 shipments) is increasing,” Kuo famous.

Additionally, the sturdy demand for the iPhone 14 Pro fashions is claimed to proceed by way of a minimum of November. “But assuming Apple doesn’t increase orders for the iPhone Pro after that, in which case the potential iPhone 14 and 14 Plus cuts could offset Apple’s gains in late 4Q22 or 1Q23 due to a better iPhone product mix (iPhone ASP boost),” he claimed.






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