Global manufacturers together with Prada and Remy Martin have reduce ties with Chinese famous person Li Yifeng, after the actor was detained for soliciting intercourse staff. Li turns into the newest in a line of artistes to seek out themselves in authorized hassle just lately, as the federal government cracks down on China’s leisure business, stepping up efforts to rein in what it calls “chaotic fan culture” and celeb extra.
State media stated Li, 35, had just lately been detained and charged by police in Beijing for “soliciting prostitution on multiple occasions”, and had allegedly confessed.
Global and native manufacturers together with luxurious trend home Prada, watchmaker Panerai and French cognac maker Remy Martin issued statements on Sunday saying that they had dropped Li as their model ambassador following the scandal.
The actor, who performed revolutionary chief Mao Zedong in a 2021 biopic to mark the centenary of the Chinese Communist Party, is massively widespread, with greater than 60 million followers on China’s Twitter-like platform Weibo.
Only final month, he was on the catwalk in Beijing showcasing Prada’s fall 2022 assortment.
A spate of scandals in current months have taken down China’s largest entertainers together with singer Kris Wu, who was arrested on suspicion of rape final August.
Actress Zheng Shuang was hit with a $46 million tax evasion positive final 12 months.
In September final 12 months, officers ordered broadcasters to shun performers with “incorrect political positions”, and to domesticate a patriotic environment.
“We solemnly call on the vast number of TV art workers to regard morality and art as their life’s homework,” the China Television Artists Association stated in an announcement on Monday.
“No matter what achievements you have made… if you don’t keep yourself clean… the so-called fame will disappear, and the so-called future will be ruined,” it warned.
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